Our business and service are based on a few simple, core principles: 

1. The quality of the tutor is the most important factor in student score improvement (hence our stringent standards for tutors). 
2. We find the very best tutors we can, and pay them well above market average. 
3. Test prep services should incur no unnecessary costs that do not contribute directly to student score improvement (hence tutors meet students in their homes, rather than in a costly venue we could only maintain through higher fees). 
4. No large upfront fees for our services should be required as a "leap of faith" - rather we believe that our tutors must earn, in every session, the privilege of teaching you again. 
5. Test prep services should only ever recommend the very best study materials available, regardless of their origin. No one test prep service has a monopoly on the best materials, and students should not be recommended low quality or time-wasting resources simply because they are the provider's own. 
6. High quality 1-on-1 GMAT tuition must be a consultancy engagement where students receive proactive guidance and clear study plans, rather than a passive, boring teacher-for-rent service.